Finally, Augmented Reality (AR) and Virtual Reality (VR) open up new horizons for customer interaction. These technologies allow you to create a unique experience that helps users “try on” a product before buying. For example, fashion and home decor companies are actively using AR to showcase their products, which significantly increases the likelihood of purchase and reduces the rate of returns.
Advertising
In conclusion, innovations in marketing based on new technologies open up many opportunities for companies to attract and retain customers. The use of analytics, artificial intelligence, social networks and new content formats allows you to increase the effectiveness of marketing strategies and create a unique user experience. In the context of increasing competition, companies striving for success must actively implement these tools in their activities to remain in demand in the market.
