Another element of new technologies is artificial intelligence (AI) and machine learning. These tools allow you to automate many processes, including interaction with customers. Chatbots using AI can provide support around the clock, answering customer questions and helping them choose products. Not only do they reduce waiting times, but they also make communication more personalized, which significantly improves the customer experience.
Advertising
Social media is also becoming an important tool for innovative marketing. Platforms such as Instagram, TikTok, and Facebook provide unique opportunities to create visual content and engage users. Using influencers who already have their own audience helps companies effectively promote their products through trusted recommendations. Brands can create viral campaigns that quickly spread among users, thereby increasing their reach and attracting new customers.
