US elections have become an arena for political unrest and innovation. Social media plays a central role in shaping public opinion and political campaigns. Platforms like Facebook and Twitter allow candidates to reach voters directly, bypassing traditional media.
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However, the influence of social media also poses many challenges. The spread of fake news and disinformation is becoming one of the major threats to democratic processes. For example, during the 2016 US elections, many users were manipulated through disinformation, raising questions about the credibility of the information.
Candidates are increasingly using targeted advertising on social media to attract specific groups of voters. This creates the risk of segmentation of society and increases polarization. People begin to receive information that confirms their biases, which can worsen the dialogue between different political groups.
